PH Advice

AI keeps coming up at board level. Nobody in the room owns the answer.

Independent AI and technology advice for Australian CEOs and boards at $20M to $200M revenue.

THE REALITY

Every vendor has an AI pitch. Every consultancy has a product attached to its advice. Meanwhile wages keep climbing and margins don’t.

Two questions sit unanswered. Where does AI put your business model at risk? And where does it take cost out or bring revenue in?

Without a CTO or CIO, those questions land on the CEO’s desk. Next to everything else.

WHAT CHANGES

Technology decisions judged on EBITDA, not hype. A clear view of the risks and the moves that pay back. One independent voice at the table with nothing to sell you.

TWO WAYS I WORK

Board seat. For boards with no one who can speak to AI and technology. Four to six meetings a year.

CEO mentoring. For a CEO without a board who wants a monthly strategy conversation, plus access between calls.

Who This Is For

Australian companies at $20M to $200M revenue. Long-established, steady demand, a high wage bill and margins under pressure. No CTO, CIO or anyone responsible for the technology stack.

Who This Is NOT For

Companies with a technology leader and roadmap already in place. Anyone looking for a software implementer.

Why Paul

18 years at Coca-Cola, ending as Marketing Director. Built and sold a technology business in 2019. Advisory board member of a 75-site national franchise, focused on hitting EBITDA through technology. 680+ podcast interviews with business owners and technology leaders. Fully independent. No software to sell, no vendor commissions.


HOW IT WORKS

One call. Thirty minutes. You talk through the business, where the pressure is and which technology decisions are sitting on the table. If there’s a fit, I’ll tell you the next step. If there isn’t, I’ll tell you that too.